Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.


Part I Foundation

  • Chapter 1 Clarify Your Goals
  • Chapter 2 Customize Your Approach
  • Chapter 3 Eternal Truths of SEO
  • Chapter 4 How the Search Engines Work Right Now

Part II Strategy

  • Chapter 5 Get Your Team on Board
  • Chapter 6 Your One-Month Prep: Keywords, Priorities, and Goals

Part III Your SEO Plan

  • Chapter 7 Month One: Kick It into Gear
  • Chapter 8 Month Two: Establish the Habit
  • Chapter 9 Month Three: It’s a Way of Life
  • Chapter 10 Extra Credit and Guilt-Free Slacking
SEO Training Schedule
Duration 24 hrs.
Next Batch Starting Dec 18, 2017
Dec 22, 2017